Meet the Millennials

No other generation has ever gone through such tough scrutiny as Millennials. You know who they are – that category of young people born between 1980 and 2000, primarily characterized by their propensity towards all things digital. They are also greatly hyped for their variable media consumption, work place capacity, advanced networking methods, and overall life aspirations. Having been subject to endless commentary with varying perspectives, this key market demographic has left majority of today’s marketers scratching their heads.

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Word of Mouth Marketing and why you should care

Word of Mouth Marketing or WOMM for short is essentially getting your happy customers to promote your business and do your marketing work for you. It’s also the new age conversation between corporation and customer.

WOMM has been identified as the most valuable form of marketing — the one that consumers trust above all others and the one that is most likely to drive sales for your company. It’s powerful, easy, indirect and usually free.

According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. And a study done in 2013 by Dimensional Research found that 90% of consumers admit that their buying decisions are influenced by online reviews.

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