Responding to Reviews – Why it’s important and How to do it right

In today’s digital era, online reviews are now vital to the success of any business looking to increase their business via the digital space.

With nearly 90% of consumers saying they will only consider purchasing a product or service from a business if they have online reviews with an average rating of 3 stars or more, businesses can no longer afford to ignore the importance of building an arsenal of online reviews for brand presence and reputation.

Responding well to these online reviews is also vital in helping you build a positive online presence.

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The Millennial Customer: 5 things you need to know to win their business

Meet the Millennials

No other generation has ever gone through such tough scrutiny as Millennials. You know who they are – that category of young people born between 1980 and 2000, primarily characterized by their propensity towards all things digital. They are also greatly hyped for their variable media consumption, work place capacity, advanced networking methods, and overall life aspirations. Having been subject to endless commentary with varying perspectives, this key market demographic has left majority of today’s marketers scratching their heads.

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