I recently contributed an article to IAM’s The Portal Magazine (Jan/Feb 2015 Issue) on Word of Mouth Marketing and why it’s important for the moving industry.
According to Nielsen, 92 percent of consumers believe recommendations from friends and family over all forms of advertising. So if you want to win the marketing race in 2015 and beyond, you need to unleash the power of word of mouth and start engaging your customers. Consumers are buying differently but are you selling to them differently? How do you engage them and put your company right where they’re looking?
You can read the full article here
