Increasing Sales Conversions with your Customer Feedback

Why are customer reviews important?

Did you recently purchase something online where a review influenced your purchase decision? For most online users, the answer is yes.

Have you experienced shopping online where a lack of reviews for a particular product or service gave you second thoughts about your purchase? As discerning individuals, we want to make sure we have done our homework before making a purchase. In today’s digital era, the opinions of fellow consumers play a huge part in deciding whether a sale goes through.

In a recent 2015 Nielsen research report on global trust in advertising where 30,000 respondents from 60 countries were polled, 69% of them said that they would base their purchase decisions on reading customers reviews posted online. And 70% of the respondents in the 30 to 49 years age group said they would read online reviews before making a purchase decision.

Unleash the Power of your Online Reviews!

Wendy Heng · Post a comment

Every moving company needs a solid strategy to leverage their online presence. Because if people don’t trust you, they won’t entrust you with their prized possessions, no matter how good you say you are.

So now that you’ve been using MoveAide for some time to collect, showcase and manage your customer reviews online, how can we work those reviews to leverage your online presence? How do we get more eyeballs for your digital trophies?

MoveAide Header - Power of Online Reviews

5 Essential steps to harnessing the power of your online reviews

Wendy Heng · 1 Reply

The viral nature of the Internet, together with the growing distrust of paid media and traditional advertising has led to customer reviews or earned media becoming one of the most powerful influences of the consumer’s purchase decision.

The premise is simple, if someone you trust recommends something, you’ll probably try it, if 5 people you know recommend it, you are even more likely to try it. But if 50 or more tell you to try it, you will most likely go for it.

A recent study found that customer testimonials have the highest effectiveness rating in content marketing at 89%. Consumers don’t trust what a business says; they trust what your customers say.

MoveAide Header - Turning Unhappy Customers

How to turn your unhappy customers into a valuable online resource

Wendy Heng · Post a comment

Things break, problems crop up and employees have bad days. Everyone makes mistakes but it’s how you deal with these mistakes that keeps customers coming back. A good recovery can turn angry, frustrated customers into loyal ones.

With the viral nature of the Internet, and this new age of social media, customers can broadcast their opinions to thousands of people online in a very short span of time. There’s a title of a book that goes, “Satisfied customers tell three friends, angry customer tells 3,000”.

These days, what happens when a customer is dissatisfied or unhappy with a move?