Every moving company needs a solid strategy to leverage their online presence. Because if people don’t trust you, they won’t entrust you with their prized possessions, no matter how good you say you are.

So now that you’ve been using MoveAide for some time to collect, showcase and manage your customer reviews online, how can we work those reviews to leverage your online presence? How do we get more eyeballs for your digital trophies?

MoveAide has 2 marketing tools to help you do just that.

In place of the static testimonials or the selection of curated reviews that you currently feature on your website, you can now use the fully automated MoveAide web widget that’s available in a landscape or portrait format.

This widget is dynamic and it will always showcase your 15 latest reviews with 4 stars or more (only the happy customers are featured). If a potential customer wants to read more reviews, he can click on this widget and it will bring him to your review page on MoveAide.

Gone are the old days when you have to manually update your website if you want to showcase your latest reviews. Your potential customers will now always have access to your latest reviews along with your quality scores, proof that they’re engaging a company who’s consistently doing a great job.

Now how can we use your online reviews to help you increase sales and conversions?

We’ve designed a banner that you can add to your email signatures. This will direct your potential customers and moving partners to your review page on MoveAide. They can read first hand what your other customers are saying and see your service quality scores for themselves.

When this goes out with every quotation and offer that your sales/ rates team sends out, you put your latest reviews in the hands of all your potential customers who are looking for a mover they can trust. It’s no longer about what they read on your website but what your other customers are saying about you.

Having a trust sign / banner from an independent review site in your email signature lends credibility and makes it easy to redirect your potential customers to your arsenal of reviews and increase sales conversions.

In an era where your potential customers are looking to read reviews before making a purchase decision, you must guide these customers along, making it easy for them to find your reviews online.

Are you ready to set up your web widget and email signature banner?

Here are the video tutorials with step by step instructions to take you through the process.

You can also reach out to me at wendy@moveaide.com if you need any assistance with this.